It's interesting that one of the biggest success stories for a beer maker is their one non alcoholic beverage. Lift Bridge Root Beer has been selling like crazy. So much, that retailers like Target have created custom displays for selling this beverage exclusively in parts of their stores. Lift Bridge told me that they have sold twice as much as expected, and they are convinced it is because of this "throwback" design that is so popular. This success has inspired them to create an entire line of soda products.