ADAMA uses stylized illustrations to promote their crop protection products versus using the industry standard visuals. They don't use photos of a crop field, a father and son standing in a field of corn next to the family tractor, or close up images of individual crops, dirty hands or boots—tired cliché images overused by most agriculture-related companies. I convinced ADAMA originally to choose this distinctive style and helped convince them to continually upgrade and evolve their illustrations to stay fresh and relevant. They use these images for multiple online tools and marketing items.
*2021 Platinum Marcom Award Winner - ADAMA R"ice" Machine, OOH Design
